For the first storyline-based branded content in Fortnite, Alienware’s Defy City, we created two social campaigns. One is a call-to-arms from the Rebellion’s POV, soliciting users to join the fight. One is a subversive (yet funny) propaganda style ploy from the imposing overlords, the AI bots, attempting to convince users that everything is FINE.

The rebelion

The Resistance calls their comrades to help take back Defy City from the AI bots through Instagram posts.

The AI bots take over Alienware’s X channel with their deceiving propaganda.

Seth Perisho, ECD
Paige Gregory, CD
Lily Kowalski, ACD
Jaqueline Byrne, Sr. AD
Zach Stevens, Sr. CW
Megan Murray, EP
Kip Farrar, Editor