We’re all visitors unafraid of the unknown, excited to explore new territory and always comfortably out of place. Alienware champions this mindset and encourages gamers of all walks of life to seek out more so everyone can be a little more…
ALIEN.

Alienware was faced with a perception challenge. How do you lead the industry in PC gaming hardware WITHOUT being perceived as arrogant?

The promise of Alienware is the ability to experience any feeling you want. In the gaming world, you can be ruthless, benevolent, unhinged, good, evil…the list is endless.

We created this campaign to capture the feelings of pure joy and freedom offered by the world’s most premium gaming hardware. Simply put, it shows what happens when you’re free to Be More Alien.

Campaigns of this size and global reach have a lot of time, effort and money riding them. I was an intrical leader in shaping the creative, selling the work to internal clients, navigating preliminary testing on Google and Twitch platforms, and making 1.3 million other decisions on a 2 year journey to bring this work to life. Creative zeal, perseverance, and diplomacy were and are my best friends.

EMAIL - OA - CAROUSEL

Seth Perisho, ECD
Paige Gregory, CD
Lily Kowaloski, ACD art
Jacquelyn Byrne, Sr. Art Director
Zach Stevens, Sr. Copy Writer
Joe Welbes, ACD copy
Bailey Myers, Account Manager
Megan Murray, EP
Erica McCarly, Producer