ALIENWARE
&
CHLOE GRACE MORETZ
Insight:
How could Alienware recognize female gamers for the competitive bad-asses they are?
Solution:
Find an A-list female celebrity with a penchant to kick some butt. Chole Grace Moretz is a gamer herself, but this was not a well-known fact to the gaming community. So, we came up with the idea of putting her toe-to-toe with known gamers like Angry Joe and Rooster Teeth. oh, and we also armed her with the best gaming hardware in the universe.
Result:
Fun was had. Online chatter achieved. Brand lift success.
Photo Shoot & Set design
Chloe vs Rooster Teeth
Chloe vs Angry Joe
Chloe vs rxysurfchic
Seth Perisho, ECD
Paige Gregory, CD
Lily Kowalski, ACD
John Miller, Sr. CW
Megan Murray, EP
Matt Chauncey, Director, DP & Editor