Insight:
How could Alienware recognize female gamers for the competitive bad-asses they are?

Solution:
Find an A-list female celebrity with a penchant to kick some butt. Chole Grace Moretz is a gamer herself, but this was not a well-known fact to the gaming community. So, we came up with the idea of putting her toe-to-toe with known gamers like Angry Joe and Rooster Teeth. oh, and we also armed her with the best gaming hardware in the universe.