T
he Arcade
G Series Gaming Laptops
A gaming laptop is meant to transport you to another world. But with a system that has an ownable style like this, it creates the world around itself. The G Series took on a new design theme with this launch — Neo Analog — to celebrate the retro aesthetics in modern formats and to bring a more tactile, fun and youthful look.
Social content
Research into the G Series customer lead us into capitalizing on the cross-cultural influence of K-pop, Lo-Fi music and Anime that has become intertwined with gaming culture. All of these influences combined to bring the Arcade environment to life.
Seth Perisho, ECD
Paige Gregory, CD
Lily Kowalski, ACD
Gissel Lagunas, CW
Megan Murray, EP
Laundry Studios