float above
Maybelline Dream Foundation
To launch Maybelline’s new line of foundations, the Dream franchise needed to be equal parts
captivating and informative. The gorgeous and airy visuals coupled with life-like textures draws in
our beauty seeker audience.
print and broadcast
Hmm, how to quickly and effectively can I show that this foundation is engineered to float above the pore, giving a flawless and pore-less look? A golf ball being coated with fluffy liquid, of course. Who would have thought? But it works!