Always evolving, streamlining and refining. Creativity never ceases. Neither does XPS.

For Dell’s premium consumer sub-brand, I led a team of creatives to craft a series of product launch videos that brought the meticulous design and performance to the forefront, while speaking directly to our creator audience. Our overarching idea of Creativity Moves speaks to the person and the product at the same time. Afterall, those two entities have the same goal, creativity without barriers.