vision

Dell XPS Sub-brand Redesign

Our most premium machines deserved a proper reintroduction. With a focus on materials and craftsmanship, we created a set of branding guidelines that established a common visual language for audiences all around the world.

Guidelines

Video

Social

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CGI Content

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Seth Perisho, ECD
Paige Gregory, CD
Carlos Cortes, ACD
Shelby Picket, Sr. AD
Christin Klayman, Sr. CW
Megan Murray, EP